THE FRESH DOPE WAY

It's a Lifestyle

Fresh Dope is for those who don’t have to “do it for the culture” because they are the culture.

OUR STORY

Past, Present, and Future

Fresh Dope was founded in 2018 by Glennisha Morgan in Las Vegas and has since made its way to becoming a highly recognized streetwear boutique. She was tired of seeing black women erased from "urban" fashion and streetwear campaigns. At Fresh Dope black women are not only creators of the culture, but they are the culture.